Showroom Lens

For furniture retail

The swatch book is out of date.

A customer likes the shape but not the fabric. Showroom Lens renders that exact piece in any fabric or leather the manufacturer offers — in seconds, on the tablet or phone your rep is already holding.

WORKS WITH CATALOGS FROM LA-Z-BOY · FLEXSTEEL · ASHLEY

La-Z-Boy 010403 recliner in BurgundyLa-Z-Boy 010403 recliner in PlatinumLa-Z-Boy 010403 recliner in MarineLa-Z-Boy 010403 recliner in DesertLa-Z-Boy 010403 recliner in NavyLa-Z-Boy 010403 recliner in Walnut

Now viewing: Burgundy

Three steps, start to close

  1. La-Z-Boy 010403 recliner in Desert, illustrating "Pick the piece"

    Step 1

    Pick the piece

    Every model you carry, filtered by manufacturer, category, fabric, SKU, etc. — ready to open in a tap.

  2. La-Z-Boy 010403 recliner in Burgundy, illustrating "Swap Fabric"

    Step 2

    Swap Fabric

    The manufacturer's full fabric and leather library, grouped by color family — each one fully re-rendered to show the true grain and sheen of that fabric on the piece. Swap in an instant with one tap.

  3. La-Z-Boy 010403 recliner in Navy, illustrating "Close sale on the floor"

    Step 3

    Close sale on the floor

    Multiple finishes side by side, so the customer decides in the store instead of going home to think about it. All for less than $1 a day.

La-Z-Boy 010403 recliner in Walnut

It started with a chair

Our founder’s mother spent an afternoon shopping for one. She found the piece she wanted, at a price she liked — she just couldn’t picture it in anything but the fabric on the floor model. The rep handed her a binder of swatches, a few pillows in other colors, and left the rest to her imagination.

An hour later, she’d picked a fabric — still only guessing how a small swatch would look scaled up to an entire chair. When the chair arrived weeks later, the color was fine — just not quite what she’d imagined. She wasn’t fine with the experience.

Showroom Lens exists so customers don’t have to guess. A few taps, and they see exactly what their piece will look like — which means higher close rates, and customers who actually love what they bought. Happy customers send their friends to your store the next time they need furniture.

All for less than $1 a day. Sell one extra piece, and it’s paid for the year.

La-Z-Boy 010403 recliner in BurgundyLa-Z-Boy 010403 recliner in PlatinumLa-Z-Boy 010403 recliner in MarineLa-Z-Boy 010403 recliner in DesertLa-Z-Boy 010403 recliner in NavyLa-Z-Boy 010403 recliner in Walnut

Try it yourself

Tap a fabric, watch it re-render

This is the same La-Z-Boy recliner your reps already show customers — six of its real fabric options, rendered ahead of time so the swap is instant on the floor.

Now viewing: Burgundy

Pricing

Less than $1 a day to start. One extra sale pays for the year.

Starter

$25/mo

$300/year, billed once annually

1 seat

  • Full manufacturer catalog access
  • Unlimited fabric renders
  • Run on any tablet, phone, or kiosk you already have
See It In Action
Most popular

Growth

$30/mo

$360/year, billed once annually

Up to 5 seats

  • Full manufacturer catalog access
  • Unlimited fabric renders
  • Run on any tablet, phone, or kiosk you already have
See It In Action

Scale

$50/mo

$600/year, billed once annually

Up to 10 seats

  • Full manufacturer catalog access
  • Unlimited fabric renders
  • Run on any tablet, phone, or kiosk you already have
See It In Action

More than 10 seats? Talk to us about a dealer-group rate.